Manufacturing Matters- Tuesday Top-Up 28

• Ever since the ‘Economic Reforms of the 1980s’, New Zealand’s official approach – and the mindset of most of us – to international trade has been strong support for ‘free trade’. Prime Minister Luxon is in India just now, among others to open up negotiations on a free-trade agreement [FTA] with that country, and there can be no doubt that FTAs negotiated over the past three decades have benefited especially our primary industries, and the country as a whole.


What is worth keeping in mind is that New Zealand manufacturers have advocated for strong measures to protect the domestic market from imports not only in the ‘horrible 1970s’, but pretty much in every issue of the NZ National Review / The New Zealand Manufacturer since 1928 we have on our shelves:

And this from 1954, when the fourth round of GATT (predecessor to WTO) negotiations was in full swing and global trade was expanding significantly (see also below):

All this reading about trade has got me thinking, it’d be nice to discuss it. Especially with an expert in the room. Isn’t it good our Fireside chat is coming up focusing on exactly this? If you want to talk more, make sure to attend!

(Text-to-image: An American Bald Eagle is landing to grab a little brown kiwi on the ground)
  1. In all cases these acquisitions – including where the ultimate purchaser was a private equity company – appear to be following a rationale of strategic fit; an intent by the acquiring company to enlarge the portfolio of products and services in a specialised market niche, rather than just “investing in a promising company for financial gain”
  2. Apart from ENATEL, the acquisitions were made with the help of capital introduced by selling equity to private equity investors, with a (strong) suggestion that without the introduction of these PE investors, the transaction in question would not have been possible
  1. Is this beneficial for the acquired company? The comment from A.W, Fraser’s MD, Gordon Sutherland, says it all: “With much better access to capital and markets, this could see Frasers double in size over the next five years.” Growing sales and distribution networks in (far-away) export markets is expensive in terms of capital and human resources and is usually a much more important component of the ‘tyranny of distance’ for New Zealand companies than the usually quoted physical shipment of their products. As the then-CEO of Jade Software, Dr Rod Carr, said in an essay in the early 2000s – at a time, when Jade was following Apple’s approach to growth closely: “If the iPod had been invented in New Zealand, would the world know about it?”
  2. What are the impacts on the employees – from senior management to frontline workers – of the acquired company? It is usually senior managers that are most affected when the company they have led successfully is acquired by another company. There is a long list of literature on the topic, with an overarching theme of ‘rapid, but gentle integration, recognising individual and collective strengths in the management team of the acquired company’: “If it ain’t broke, don’t try to fix it!” As is often the case, the real-life experience of managers in companies acquired by others can be far from best practice. Fingers crossed that this is / will not be the case in the examples above
  3. Are these sales beneficial for NZ, Inc.? – If the company continues to operate in New Zealand, and ideally on a larger scale, and provides employment directly, and indirectly through its domestic supply chain, all good. The question of tax income for our country is more complicated. Employees will continue to pay income tax, and if the company grows, more employees will pay more income tax. When it comes to the income tax on the company’s profits, the benefits may be elusive. Companies operating in different countries tend to find ways to be most profitable in the country with the lowest taxes. The Federal Corporate Tax rate on income in the US is 21%. Other taxes that States may impose, in lieu of or in addition to taxes on income, include franchise taxes and taxes on the capital of a corporation. State and municipal taxes are deductible expenses for federal income tax purposes.

    The French Corporate Income Tax is 25%, with no additional local or regional taxes. And since there is a tax treaty between New Zealand and France that has been in place since 1981, income from Lebronze’s operations in New Zealand would be eligible for taxation in France.

    There is another aspect to this from a New Zealand economic development perspective, given the dearth of (domestic) capital available for investment in manufacturing. There are significant sources of capital that have seen the merit in investing in manufacturing. But PE firms like KKR or Sun Capital are quite unlikely to directly invest in a New Zealand company when the opportunity available is small, usually <$100m. By New Zealand companies becoming part of an international portfolio or group of companies, they can access this source of capital, albeit indirectly.

One real-life manifestation of the above has led the US Federal Maritime Commission [FMC] to launch a ‘nonadjudicatory investigation into transit constraints at international maritime chokepoints’ out of concerns that “constraints in [seven identified] global maritime chokepoints have created unfavorable shipping conditions”.

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