Manufacturing Matters- Tuesday Top-Up 73

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Interestingly enough, media reports containing quotes directly attributed to Heinz Wattie’s Managing Director, Andrew Donegan don’t include the above comment but suggest it was part of the company’s release to the media, which, by the way, the company has not (yet) released to the general public.

Not sure how “global high inflation” would put pressure specifically on the profitability of a local operation that is ultimately part of The Kraft Heinz Company, wholly owned by Berkshire Hathaway?

Thus, we are left with an “increasingly difficult manufacturing environment in New Zealand” and “various industry challenges”. What would these challenges be that make frozen vegetable processing in New Zealand challenging and increasingly difficult?

That breakdown may well look slightly different for different operations in different countries and depend on the level of automation, but generally labour costs will rank after the cost of raw material and utilities, energy in particular. Thus, the cost of labour is unlikely to be a major contributor to the losses made by Heinz Wattie’s.  

Here we have a company operating in a low-value-add manufacturing operation – as evidenced by the high share of the cost or raw materials in the overall cost breakdown – and struggling to be profitable in the face of growing competition from imports.

Putting all of this together, the claim by Heinz Wattie’s that their lack of profitability is reflective of an ”increasingly difficult manufacturing environment in New Zealand” in general may well be a case of stretching the bow too far.


In last week’s edition we pointed out that most of New Zealand’s manufacturing is not critically dependent directly on crude oil products, with electricity and (domestic) natural gas being the predominant sources of energy. The main dependence was related to transport upstream and downstream in the supply chain. Diesel becoming more expensive will have an impact on margins; the fuel not being available and supply chains being disrupted is a different story. Memories from the COVID-19 pandemic are still with us.

n.b. ‘seaborne oil trade’ – there is a lot of oil consumed domestically in countries like the US and Russia, for example, and supplied through (land-based) pipelines.

Most of the crude oil normally passing through the Strait of Hormuz (about 80%) is destined for Asian markets:

Fuel for transport is one thing. Other refined products is another. Gulf producers exported roughly 3.3 mb/d of refined products (naphtha and polymers), and 1.5 mb/d of LPG in 2025 – roughly a quarter of the total global petrochemicals market. Much of this takes the form of exports through the Strait of Hormuz, by tanker, gas carrier or container ship. Some of this production capacity has now been lost due to refineries suffering war damage, or temporarily reduced due to a lack of storage capacity. Depending on for how much longer the war goes on, and how much further destruction of refinery capacity will occur, the impact on global supply chains – including for manufacturing – could be much more widespread and serious than a shortage of fuel for transport.

Take one example: Japan, South Korea and Taiwan are all major suppliers of advanced electronic components, including semiconductors.

© The Economist

Looking at it in more detail:

CountryLNG Share of electricity generationStorage BufferPrimary Risk in 2026
Taiwan40%~11 DaysMaritime blockade or Hormuz disruption.
South Korea28%~60 DaysHigh dependence on Middle Eastern (Qatari) gas.
Japan34%~90+ DaysPrice volatility and global supply competition.

In semiconductor production, the reliance on LNG exists at three distinct levels: base-load electricity, direct thermal processing, and the supply of critical noble gases and other chemical inputs.

For electricity, TSMC alone consumes nearly 10% of the Taiwan’s total electricity. Taiwan is particularly vulnerable because it maintains only about 11 days of LNG storage on land. In South Korea approximately 20–30% of the power grid is fuelled by LNG. The massive “Mega Cluster” in Gyeonggi Province requires a massive, uninterrupted supply of gas-fired power to avoid catastrophic “voltage dips” that can ruin entire batches of silicon wafers.

In terms of other inputs, helium is a critical byproduct of LNG processing (notably in Qatar, which produces about one-third of the global supply). Helium is essential for cooling magnets in lithography machines and providing an inert atmosphere for delicate etching processes. To cope with supply shortages, both TMSC and Samsung have intensified their helium recycling efforts.

The current conflict has also triggered a “sulfur squeeze.” Over 90% of global sulfur supply is recovered during the desulfurisation of crude oil and natural gas to reduce emissions and the Gulf states account for 44% of global elemental sulfur production. In semiconductor manufacturing, sulfur is essential for producing the sulfuric acid used to clean and etch wafers.

That’s just one example of many when it comes to potential downstream supply chain disruptions, should the ‘Iran War’ drag on.

Returning to New Zealand and potential restrictions on fuel supply, one can only hope the government will have the wisdom to prioritise supplies to the commercial transport sector if restrictions have to be imposed. As we’ve had to learn during the COVID-19 pandemic, digital connection can, to a large extent, replace personal encounters in human communication. The beaming of physical objects, on the other hand, is still very much in its infancy …


Fun Facts

Behind Australia, New Zealand is the OECD country with the second-highest dependence on fertiliser imports requiring passage through the Strait of Hormuz.

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