Manufacturing Matters- Tuesday Top-Up 78

Have you got your tickets?

At the Auckland Showgrounds, to kick off EMEX 2026, May 26th we’ll be hosting a full day conference. We’ll be running through a rich programme of case studies, reviews, and practical insights, delving into AI, Industry 4.0 integration, robotics and human‑robot collaboration, future‑ready skills, and workforce upskilling. Complementing this are sessions on growing manufacturing start‑ups, preparing investors and owners for new opportunities, and navigating succession—whether passing the business to the next generation, merging for scale, or aligning with international buyers.

If you want to hear from speakers from the likes of Dawn Aerospace, Galin Engine, Buckley Systems, and more? You know what you need to do.


Future Events


*There is a typographical error in the PMI Table above; the last line should read “April”

The other significant news was a steep increase in input prices (other than labour) that was not matched by prices for goods sold – very much the picture painted by manufacturers back in New Zealand.

Looking at different subsectors of UK manufacturing, Consumer Goods manufacturers reported solid growth in both production and new orders. Likewise, manufacturers of Capital Goods (machinery and equipment) also returned to growth in April after a period of volatility, with clients bringing orders forward amid fears of rising transport costs and supply shortages. Finally, sectors focused on Digital Transformation and Automation are seeing high levels of activity as their clients look to offset rising labour costs and a shortage of skilled labour.

On the negative side, manufacturers of intermediate goods reported being squeezed between rising raw material costs (oil, chemicals, and metals) and weakening demand from smaller domestic clients.

As is the case in New Zealand, output for manufacturers of construction materials has fallen sharply. Persistent high interest rates and a slowdown in major infrastructure projects have stifled demand for bricks, cement, and steel, among others.

Segments of food & beverage manufacturing requiring high levels of process heat are struggling with margin erosion. The manufacture of beverages, in particular, has seen a noted drop in output due to increased transport and packaging costs.

Finally, while large firms are doing well in some areas, SME manufacturers across all sub-sectors of manufacturing are still reporting declines in both production and new orders. They lack the scale to absorb the “surging” input costs which reached the fastest rate of inflation since late 2022.


What we can learn from this analogy is that in nature minor forces that cause rivers to no longer run straight are at work all the time. Individually, these forces and their impact are hard to identify, collectively they form a complicated web of actions and interactions that make the behaviour of such systems hard to predict.

Macroeconomic processes and systems, and those that determine success or failure in individual businesses, are no different in their behaviour. And yet we are intuitively drawn towards reductionism and extrapolation based on linear or, at best, simple exponential models – why is that?

The first part of the explanation deals with the fact that the evolutionary adaptation of our brains and our way of thinking is increasingly out of step with the world we live in (The “Savannah” Brain). For the vast majority of human history, our survival depended on predicting linear motion. If a predator was running toward you at a certain speed, or if you threw a spear at a moving target, your brain needed to calculate a trajectory based on constant velocity.

  • The Straight-Line Intuition: Linear extrapolation is the “path of least resistance.”
  • Anchoring: We tend to “anchor” our predictions for the future on the immediate past. Because yesterday looked a lot like today, we subconsciously assume tomorrow will look like a slightly updated version of today.

And, finally, there is the availability bias. We tend to judge the probability of an event based on how easily examples come to mind. Most of our personal life experiences—like aging, physical movement, career development and many others are experienced as linear processes. Since we have a vast internal library of linear experiences and very few “felt” experiences of non-linear growth, our brains default to the most “available” model when projecting into the future.

In reality, our understanding of brain function has progressed in leaps and bounds over the past decade in particular. We know that the processes and functions behind linear thinking in different parts of the brain are far more complicated than described above. However, and from a practical perspective, the details are far less relevant in our daily planning than the need to recognise that we are prone to apply linear thinking when we plan.

A simple way around that is scenario planning. It still involves linear extrapolation, but examines the impact of different assumptions on projected outcomes. A critical success factor here is that these assumptions are shaped by the key parameters that determine the success of your business.


Fun Facts (some of them not so funny)

•The robots are coming – last week it was winning a Beijing half-marathon, even though not every’body’ made it to the finish line …

And further, by way of introduction: “Humans routinely interact with curved objects as part of daily life, for example, when slicing a banana, peeling a cucumber, or washing dishes. These tasks require continuous physical interaction with the object’s surface, often involving making and breaking contact at different regions. In such tasks, motion on (or near) the surface is guided by the pose and geometry of the object. We refer to these interactions as object-centric tasks. Unlike collision avoidance, where simplified approximations are often sufficient, object-centric manipulation that involves physical interactions demands representations that accurately capture surface geometry and exploit its structure. A core challenge in these tasks is the immense variability in object shape. Even in a single category—such as cups or bananas—geometries can differ substantially in curvature, topology, and proportions. This variability makes it infeasible to learn and store manipulation strategies for every possible shape.”

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